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Kindness is contagious, and even one simple idea can make all the difference. With all the social turmoil and uncertainty that 2020 brought, one student at the University of Houston used this moment as a time to give back to not only his community– but the world.

After the death of Houston-native George Floyd, public relations senior Keffus Falls III created “Justice Pages”, a social justice resource website with a variety of donation links, petitions and informative resources on global current events, social justice causes, voting, legal organizations, Black-owned businesses and more.

“Social injustice, without question, is intolerable to the fullest extent,” Falls said. “I sometimes find myself in a bind between where I stand versus how I express it. However, I am thankful that the launch of my social justice platform – titled ‘Justice Pages’ – allowed my friends and I to further express our dedication in making a difference.”

With the help of a friend, Falls was able to bring the idea to fruition.

“I have a friend in Seattle named Isaac Maier,” Falls said. “He actually oversees my ‘Genius’ pages. We had been talking about creating a playlist website to help independent artists around the nation via Geniuslink.”

Falls’ Genius page originally only linked a few donations and petitions for the Black Lives Matter movement, but it soon became evident to him that this was not enough. It was at this moment when the website that Falls thought would be a help to independent artists transformed into him helping Houstonians and those around the world fight social injustice.

“What originally was one single donation link on my ‘Chief Keffus’ website soon became a bigger idea,” Falls said. “I took the web concept that Isaac had given me for the playlists and applied it to build Justice Pages. The original platform only took a day or two to build, however, I did not expect it to blow up the way it did. That being said, once it went international overnight, I went four days without sleep to add links and sources wherever I could.”

Falls now hopes that one day his website will not only reach more people but also more recognition and success.

“I hope that Justice Pages makes it somewhere on Forbes,” Falls said. “Had I not missed the 30 Under 30 2021 invitation, I feel like it may have made it onto the ‘Social Entrepreneurship’ list for 30 Under 30 this coming year.”

Despite the high hopes of making it onto Forbes, at the end of the day, for Falls, it is about helping people.

“As far as this age of social justice is concerned, I have not been directly affected myself, but that has never stopped my social conscience from acting,” Falls said. “I mean, look at where I’m at now.”

In the future, Falls wants to continue to use his knowledge from this website to create other ideas, expanding the help to other organizations and people that need it.

“I’m glad my page, Justice Pages, helped the way it did,” Falls said. “I want to be able to one day come back to my laptop with another idea like this. This idea really showed me that if it’s good, people will believe in it. My friends rock for helping me out. They made this happen.”

Photo courtesy of Keffus Falls III

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