The battle for Taylor Swift tickets was over before it even started.
Millions of Swifties were eager to buy concert tickets after Taylor Swift’s release of Midnights only to be left ticketless after Ticketmaster left them in endless queues and unresponsive web pages.
The public sale was even canceled as Ticketmaster claimed that demands were too high.
This isn’t the first time Ticketmaster has caused fans unnecessary stress when buying buy concert tickets. For BTS Permission to Dance Tour, ARMYs experienced the same struggles with presale codes refusing to work and tickets selling out before the general sale.
To be completely transparent, I ended up paying close to $500 for nosebleed tickets to see my favorite 7 men dance and sing their hearts outs.
Was it worth it? Yes.
Would I do it again? Also yes, but I would highly wish I wouldn’t have to.
For Taylor’s tour, I didn’t even try, knowing how Ticketmaster treated me for BTS’ tour.
With it almost a year after that disaster, Ticketmaster has proven to fans that they do not care to fix their internal issues or make it easier for fans to see their favorite artists.
“I am disappointed at how Ticketmaster handled the situation,” said sophomore psychology major Rameen Gaddi. “Ticketmaster is the problem. The company itself is a monopoly and there’s no way to hold them accountable as they get away with having high convenience fees and their dynamic pricing system.”
One thing that made all of this a little better is how quickly Taylor was to address the issue. In an Instagram post, she went on to say, “It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them.”
To add the icing on the cake, the Justice Department has opened an investigation into Ticketmaster for its monopoly-like practices in the live music industry.
It seems like something is actually being done to address the issue but only time will tell if things will actually change.
Ticketmaster’s hideous fees and terrible presale process have been going on for years and I personally feel like it’ll take a couple more years to see any progress.
However, this is the first time there has been actual legal action taken against Ticketmaster at a national, wide scale, so the hope isn’t lost for those who want an easier process to see their artists on tour.
For the Swifties who managed to get tickets, hold on to them like your life depends on it.
For the Swifties who didn’t, don’t fret. Taylor will continue to keep having tours for her fans as long as there are fans to sing to.
I’m 100 percent sure she’ll even find ways to hold tours in the afterlife so keep streaming Midnights and don’t lose hope.