The battle for Taylor Swift tickets was over before it even started.
Millions of Swifties were eager to buy concert tickets after Taylor Swift’s release of Midnights only to be left without after Ticketmaster left them in endless queues and unresponsive web pages.
The public sale was even canceled as the company claimed that demands were too high.
This isn’t the first time Ticketmaster has caused fans unnecessary stress when buying concert tickets. For BTS’ “Permission to Dance Tour,” fans experienced the same struggles when presale codes refused to work and tickets sold out before the general sale.
To be completely transparent, I ended up paying close to $500 for nosebleed tickets to see my favorite 7 men dance and sing their hearts out.
Was it worth it? Yes.
Would I do it again? Also yes, but I wish I wouldn’t have to. For Taylor’s tour, I didn’t even try, knowing how Ticketmaster treated me for BTS’ tour.
Almost a year after that disaster, Ticketmaster has proven to fans that they do not care to fix their internal issues or make it easier for fans to see their favorite artists.
“I am disappointed at how Ticketmaster handled the situation,” said sophomore psychology major Rameen Gaddi. “Ticketmaster is the problem. The company itself is a monopoly and there’s no way to hold them accountable as they get away with having high convenience fees and their dynamic pricing system.”
One thing that made all of this a little better is how quick Taylor was to address the issue. In an Instagram post she said, “It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them.”
Taylor Swift fans have now brought a lawsuit against Ticketmaster alleging that they are a monopoly that has engaged in fraudulent practices that include price discrimination and price fixing. Only time will tell if things will actually change.
Ticketmaster’s extraneous fees and terrible presale process have been the standard for years and I personally feel like it’ll take a couple more years to see any progress.
This is the first time someone has taken legal action against Ticketmaster, so hope isn’t lost for those who want an easier process to see their artists on tour.
For the Swifties who managed to get tickets, hold on to them like your life depends on it. For the Swifties who didn’t, don’t fret. Taylor will continue to keep having tours for her fans as long as there are fans to sing to. I’m 100% sure she’ll even find ways to hold tours in the afterlife so keep streaming Midnights and don’t lose hope.